Tuesday,June 27 2017
News
What a shame

In 1982 David Ogilvy sent a memo to all his employees titled ‘How to Write’.

One of the instructions simply stated, “Write the way you talk. Naturally”.

If you were to write down a random spoken conversation word-for-word, the dialogue would most likely resemble Tweets  more than it would novels: throwaway remarks, mundane observations, brief questions and comments.

Which raises the question of why people write and behave online in ways they never would in real life.

Many have suggested that the security of sitting behind a screen makes it easier to vilify and shame others. Jon Ronson’s recent book So You’ve Been Publicly Shamed looks at how easy it is to jump on the bandwagon of shaming someone whose actions are deemed distasteful or obnoxious: a PR exec who was sacked after making a bad joke about Aids and Africa, or a careworker who was lambasted after being photographed fooling around in a cemetery.

The only problem with using such mass online shaming to curb these examples of anti-social behaviour is that the result is often way out of proportion to their ‘crime’.

Monica Lewinsky’s TED talk on the price of shame – and her presentation at the Cannes Lions festival – explained that most people who use social media as a tool to vent their outrage aren’t really that upset, they’re just feigning shock to join in with the baying crowd.

Humiliation as sport.

Twitter makes it easier to communicate with others. But often, nuance, empathy and context are lost in the brutal simplicity of a Tweet.

As Monica Lewinsky puts it, “We need to click with compassion”.

 

Michael Bodansky

@mbodansky

 

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  • ABOUT US

    Ogilvy Public Relations drives influence at scale to effect change.

    We believe that to deliver commercial value and demonstrable change, we need to drive influence at an ever increasing scale. That means we encourage bigger, simple thinking to drive better results, by fostering a culture of permissive creativity, aggressive curiosity and smart collaboration.

    Ogilvy Public Relations/London is PRCA Large Consultancy of the Year 2013 + 2014

    Ogilvy Public Relations is the Holmes Report 2014 EAME Agency of the Year

    Ogilvy Public Relations is No1 in the Holmes Report 2013 + 2014 Global Creative Index

    OgilvyPR_Logos

     

    FOLLOW US: @OgilvyPRLondon

    INSTAGRAM US AT: OgilvyPRLondon

    VINE US AT: Ogilvy PR London

     

  • WHAT WE DO

    Our core offerings include:

    • BRAND MARKETING
    • MEDIA RELATIONS
    • SOCIAL MEDIA
    • B2B COMMUNICATIONS
    • INFLUENCER RELATIONS
    • CORPORATE REPUTATION
    • STRATEGY+ PLANNING
    • CONTENT CREATION
  • CONTACT US

    OGILVY PR LONDON
    Sea Containers, 18 Upper Ground, London, SE1 9RQ
    T: +44 (0) 20 3193 3000
    E: info@ogilvyprlondon.com

    For all new business enquiries, please contact:
    E: A.burns@ogilvy.com
    T: +44 (0) 7973673074

  • DIRECTIONS

    By Bike: 
    Dock your Bike at Milroy Walk, a 3 minute walk from Sea Containers
    By Tube:
    The nearest tube is Southwark (Jubilee Line), an 8 minute walk from Sea Containers. Alternatively Waterloo (Jubilee, Northern, Bakerloo & Waterloo & City) is 15 minutes walk.
    By Car:
    There is limited car parking near Sea Containers, if you wish to arrive by car please let us know.
    By Bus:
    There are many bus routes that operate around Sea Containers. We advise either using Google Maps or Transport For London’s journey planner to find the best route from your start point to our office.
    By Plane:
    London City Airport is only 40 minutes away via the Jubilee line and DLR (change at Poplar). Other major airports within one hour from Canary Whard are Heathrow and Gatwick.

    WORK FOR US

    Been tempted by what you’ve seen and want to be part of one of our world-class practices? To find out more on current opportunities please click here or send your CV and covering letter to Sara.Walpole@ogilvy.com