Tuesday,May 30 2017
We are all Culture Ministers

The French are known for their culture.

French film.

French literature.

French fashion.

So you would think that the French Culture Minister would be more clued up than anyone.

Especially on Patrick Modiano, the French novelist who just won the Nobel Prize in Literature.

Except in an interview recently on French TV, she admitted she couldn’t name a single one of his books.

She told the presenter, “I haven’t had any time to read for the past two years. I read a lot of notes, a lot of legislative texts, news stories… but I read very little”.

She didn’t have time to read because she was too busy reading.

Clearly there are two types of reading.

There’s urgent reading, the sort which is pressing, which invades our lives and is only important in the short term. Things like e-mails, hashtags, news reports, notes, reminders, ads on the tube.

Then there’s non-urgent reading. Things like novels, poetry and philosophy. It doesn’t invade our lives and it doesn’t require our immediate attention, but in the long term, it’s more important.

It’s the sort of reading that people are proud of themselves for committing to.

In the communications industry, we have to keep up with what’s happening with the world. In a way, we’re all Culture Ministers.

But this includes reading books, not just tweets and headlines.

Let’s not forget to read because we’re too busy reading.

@mbodansky 

Michael Bodansky,  Account Executive, Ogilvy Public Relations

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  • ABOUT US

    Ogilvy Public Relations drives influence at scale to effect change.

    We believe that to deliver commercial value and demonstrable change, we need to drive influence at an ever increasing scale. That means we encourage bigger, simple thinking to drive better results, by fostering a culture of permissive creativity, aggressive curiosity and smart collaboration.

    Ogilvy Public Relations/London is PRCA Large Consultancy of the Year 2013 + 2014

    Ogilvy Public Relations is the Holmes Report 2014 EAME Agency of the Year

    Ogilvy Public Relations is No1 in the Holmes Report 2013 + 2014 Global Creative Index

    OgilvyPR_Logos

     

    FOLLOW US: @OgilvyPRLondon

    INSTAGRAM US AT: OgilvyPRLondon

    VINE US AT: Ogilvy PR London

     

  • WHAT WE DO

    Our core offerings include:

    • BRAND MARKETING
    • MEDIA RELATIONS
    • SOCIAL MEDIA
    • B2B COMMUNICATIONS
    • INFLUENCER RELATIONS
    • CORPORATE REPUTATION
    • STRATEGY+ PLANNING
    • CONTENT CREATION
  • CONTACT US

    OGILVY PR LONDON
    Sea Containers, 18 Upper Ground, London, SE1 9RQ
    T: +44 (0) 20 3193 3000
    E: info@ogilvyprlondon.com

    For all new business enquiries, please contact:
    E: A.burns@ogilvy.com
    T: +44 (0) 7973673074

  • DIRECTIONS

    By Bike: 
    Dock your Bike at Milroy Walk, a 3 minute walk from Sea Containers
    By Tube:
    The nearest tube is Southwark (Jubilee Line), an 8 minute walk from Sea Containers. Alternatively Waterloo (Jubilee, Northern, Bakerloo & Waterloo & City) is 15 minutes walk.
    By Car:
    There is limited car parking near Sea Containers, if you wish to arrive by car please let us know.
    By Bus:
    There are many bus routes that operate around Sea Containers. We advise either using Google Maps or Transport For London’s journey planner to find the best route from your start point to our office.
    By Plane:
    London City Airport is only 40 minutes away via the Jubilee line and DLR (change at Poplar). Other major airports within one hour from Canary Whard are Heathrow and Gatwick.

    WORK FOR US

    Been tempted by what you’ve seen and want to be part of one of our world-class practices? To find out more on current opportunities please click here or send your CV and covering letter to Sara.Walpole@ogilvy.com