Sunday,August 20 2017
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Stay curious says Ogilvy’s Michael Frohlich

As UK CEO and EMEA COO at Ogilvy Public Relations, Michael Frohlich has a busy schedule, as he is in charge of developing the UK business as well as the EMEA and global brand marketing practice and individual country businesses. Luckily, Frohlich has a passion for what he does, driven, he says by two things in particular: First, the people: “At Ogilvy, the diversity in the backgrounds of our people is extraordinary, and I love the variety of conversations I can have in any one day.”

Second, Frohlich enjoys the race to stay ahead in the “influence” game: “Influence, and in particular earned influence, is the holy grail all marketers regardless of discipline aim for. I’m excited to be working for an agency that continues to prove itself to be one of the most prolific game changers in this arena.”

Frohlich was one of only two UK judges at the Cannes PR Lions 2010, and has regularly judged the SABRE, PRCA and PR Week Awards. Discussing why he takes the time to do this, he says that awards in all their parts are very important, adding, “It is heartening when reading the entries to see such a breadth of creativity and talent across the industry, and I always leave feeling both hopeful and inspired.”

“A particular judging occasion does stick in my mind. I was asked in 2014 to be a judge for the inaugural Young PR Lions competition in Cannes. If I ever need to remind myself why I am in this business, I just take myself back to that experience. The Young PR Lions competition gave me a confident, fresh perspective, knowing there is a new genius generation of talent who understand not only how to inspire, but also know how to create change through their creative endeavors.”

“The talent of the young teams competing was incredible. The winning pair had an outstanding idea with amazing emotional resonance, but also demonstrated the crucial need for ‘performance’ when selling an idea. Enthusiasm, chemistry and dynamism – all things us marketers so quickly forget as our years in the industry add up.”

As a young man himself, Frohlich got his first break straight after university, where he had studied politics and economics. He spent a year working at the National Students Union, doing marketing, and got a real taste for it, as he realised he enjoyed strategic and creative work. Frohlich adds: “I could never work in an industry that sits still, comms by its very nature is a world of constant change. I love how it drives curiosity in us, forcing us to always have our eyes open, observe, ask questions and seek out new ideas.”

From then on, Frohlich says his career has been a “fast ride”. He explains: “From first job to now, I have always been passionate about working with global brands. I have been lucky enough to have had the backing of industry-lauded names such as Lord Bell and worked with some amazing people, including President Gorbachev and the Royals, and now here, as we work to continue our network growth.”

It may have been a speedy journey to the top, but there have been some bumps in the road. “I have taken many wrong turns and I have certainly never taken the easy route. Founding and running my own business was career defining for me, the responsibility to care for the people I employed combined with the pressure to continually produce exceptional work and grow the business year on year, was physically and mentally demanding. However, I wouldn’t change a second of that experience, and many of those employees are now long-standing friends and advisors.”

When it comes to sharing what he has learnt, Frohlich has plenty of advice: “Work hard. Challenge yourself. Keep it simple. Collaborate and then collaborate some more and seize every opportunity you get, especially if it’s outside your comfort zone. Stay bold and believe in yourself and your decisions, be they right or wrong, own them and learn from them.”

“Oh and stay curious. Curiosity about the world around us drives me and my team every day. If you love to ask questions and learn you will never put a foot wrong in my book.”

Michael Frohlich UK CEO, EMEA COO Ogilvy PR

Source: http://www.prmoment.com/2925/stay-curious-says-ogilvys-michael-frohlich.aspx

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  • ABOUT US

    Ogilvy Public Relations drives influence at scale to effect change.

    We believe that to deliver commercial value and demonstrable change, we need to drive influence at an ever increasing scale. That means we encourage bigger, simple thinking to drive better results, by fostering a culture of permissive creativity, aggressive curiosity and smart collaboration.

    Ogilvy Public Relations/London is PRCA Large Consultancy of the Year 2013 + 2014

    Ogilvy Public Relations is the Holmes Report 2014 EAME Agency of the Year

    Ogilvy Public Relations is No1 in the Holmes Report 2013 + 2014 Global Creative Index

    OgilvyPR_Logos

     

    FOLLOW US: @OgilvyPRLondon

    INSTAGRAM US AT: OgilvyPRLondon

    VINE US AT: Ogilvy PR London

     

  • CONTACT US

    OGILVY PR LONDON
    Sea Containers, 18 Upper Ground, London, SE1 9RQ
    T: +44 (0) 20 3193 3000
    E: info@ogilvyprlondon.com

    For all new business enquiries, please contact:
    E: A.burns@ogilvy.com
    T: +44 (0) 7973673074

     
  • WHAT WE DO

    Our core offerings include:

    • BRAND MARKETING
    • MEDIA RELATIONS
    • SOCIAL MEDIA
    • B2B COMMUNICATIONS
    • INFLUENCER RELATIONS
    • CORPORATE REPUTATION
    • STRATEGY+ PLANNING
    • CONTENT CREATION

     

  • DIRECTIONS

    By Bike: 
    Dock your Bike at Milroy Walk, a 3 minute walk from Sea Containers
    By Tube:
    The nearest tube is Southwark (Jubilee Line), an 8 minute walk from Sea Containers. Alternatively Waterloo (Jubilee, Northern, Bakerloo & Waterloo & City) is 15 minutes walk.
    By Car:
    There is limited car parking near Sea Containers, if you wish to arrive by car please let us know.
    By Bus:
    There are many bus routes that operate around Sea Containers. We advise either using Google Maps or Transport For London’s journey planner to find the best route from your start point to our office.
    By Plane:
    London City Airport is only 40 minutes away via the Jubilee line and DLR (change at Poplar). Other major airports within one hour from Canary Whard are Heathrow and Gatwick.

    WORK FOR US

    Been tempted by what you’ve seen and want to be part of one of our world-class practices? To find out more on current opportunities please click here or send your CV and covering letter to Sara.Walpole@ogilvy.com
     
  • Site map

  • ABOUT US

    Ogilvy Public Relations drives influence at scale to effect change.

    We believe that to deliver commercial value and demonstrable change, we need to drive influence at an ever increasing scale. That means we encourage bigger, simple thinking to drive better results, by fostering a culture of permissive creativity, aggressive curiosity and smart collaboration.

    Ogilvy Public Relations/London is PRCA Large Consultancy of the Year 2013 + 2014

    Ogilvy Public Relations is the Holmes Report 2014 EAME Agency of the Year

    Ogilvy Public Relations is No1 in the Holmes Report 2013 + 2014 Global Creative Index

    OgilvyPR_Logos

     

    FOLLOW US: @OgilvyPRLondon

    INSTAGRAM US AT: OgilvyPRLondon

    VINE US AT: Ogilvy PR London

     

  • WHAT WE DO

    Our core offerings include:

    • BRAND MARKETING
    • MEDIA RELATIONS
    • SOCIAL MEDIA
    • B2B COMMUNICATIONS
    • INFLUENCER RELATIONS
    • CORPORATE REPUTATION
    • STRATEGY+ PLANNING
    • CONTENT CREATION
  • CONTACT US

    OGILVY PR LONDON
    Sea Containers, 18 Upper Ground, London, SE1 9RQ
    T: +44 (0) 20 3193 3000
    E: info@ogilvyprlondon.com

    For all new business enquiries, please contact:
    E: A.burns@ogilvy.com
    T: +44 (0) 7973673074

  • DIRECTIONS

    By Bike: 
    Dock your Bike at Milroy Walk, a 3 minute walk from Sea Containers
    By Tube:
    The nearest tube is Southwark (Jubilee Line), an 8 minute walk from Sea Containers. Alternatively Waterloo (Jubilee, Northern, Bakerloo & Waterloo & City) is 15 minutes walk.
    By Car:
    There is limited car parking near Sea Containers, if you wish to arrive by car please let us know.
    By Bus:
    There are many bus routes that operate around Sea Containers. We advise either using Google Maps or Transport For London’s journey planner to find the best route from your start point to our office.
    By Plane:
    London City Airport is only 40 minutes away via the Jubilee line and DLR (change at Poplar). Other major airports within one hour from Canary Whard are Heathrow and Gatwick.

    WORK FOR US

    Been tempted by what you’ve seen and want to be part of one of our world-class practices? To find out more on current opportunities please click here or send your CV and covering letter to Sara.Walpole@ogilvy.com