Yesterday a handful of the Ogilvy gang headed to an underground lair beneath The Vinyl Factory on Poland Street for a long-awaited Instagram event: Inspiration Beyond Words.
The basement had been converted into a gallery with small hanging photos, exposed light bulbs, and its own barista. Thumbs up so far.
Kick off: a panel discussion led by Facebook’s Chief Creative Officer Mark D’Arcy, with Adrienne Pitts (@Hellopoe), Jade Harwood (Wool and the Gang co-founder) and Alastair Cotterill (Creative Strategist at Instagram). The stand out for me was Adrienne, by about a mile. An Instagrammer who’s capturing her own life (more for herself than anyone else), Adrienne shared some very personal moments that inspired some of her photography.
Sunsets and cityscapes are great, but for me Instagram’s allure comes from its ability to take something unremarkable and make it beautiful. Adrienne does this brilliantly. And when asked about whether she thought using cameras for Instagram (rather than smartphones) was cheating, her response was perfect…. “You do you”. Instagram’s an outlet for your creativity in whatever way you want it to be. <3
There was mention of new Instagram advertising case studies being available soon (Channel 4, John Lewis, and Cadbury’s), but not a metric in sight yesterday. Sad face.
Next up: Sir Paul Smith, who stole the show with anecdotes of his 5am Instagram walks, gifts from fans, and a journey through his career illustrated through his Instagram posts. He even threw in a Tinie Tempah lyric. (Day: made)
So yeah, it was a little different to what I think we were expecting, but a memorable afternoon nonetheless. I’ll keep a keen eye out for the next event, one can never have too much inspiration. Over to you, Instagram…