Thursday,May 25 2017
Instagram
Point & Shoot... Instagram's Inspiration Beyond Words event in 6 photos
By Bizhan Govindji, Digital Strategist, Ogilvy PR London (Twitter, Instagram)

Yesterday a handful of the Ogilvy gang headed to an underground lair beneath The Vinyl Factory on Poland Street for a long-awaited Instagram event: Inspiration Beyond Words.

Record shop instagram

The basement had been converted into a gallery with small hanging photos, exposed light bulbs, and its own barista. Thumbs up so far.

Gallery Instagam

Kick off: a panel discussion led by Facebook’s Chief Creative Officer Mark D’Arcy, with Adrienne Pitts (@Hellopoe), Jade Harwood (Wool and the Gang co-founder) and Alastair Cotterill (Creative Strategist at Instagram). The stand out for me was Adrienne, by about a mile. An Instagrammer who’s capturing her own life (more for herself than anyone else), Adrienne shared some very personal moments that inspired some of her photography.

Hellopoe instagram

Sunsets and cityscapes are great, but for me Instagram’s allure comes from its ability to take something unremarkable and make it beautiful. Adrienne does this brilliantly. And when asked about whether she thought using cameras for Instagram (rather than smartphones) was cheating, her response was perfect…. “You do you”. Instagram’s an outlet for your creativity in whatever way you want it to be. <3

goodies instagram

There was mention of new Instagram advertising case studies being available soon (Channel 4, John Lewis, and Cadbury’s), but not a metric in sight yesterday. Sad face.

Next up: Sir Paul Smith, who stole the show with anecdotes of his 5am Instagram walks, gifts from fans, and a journey through his career illustrated through his Instagram posts. He even threw in a Tinie Tempah lyric. (Day: made)

paul smith instagram

Paul smith tinie tempah instagram

So yeah, it was a little different to what I think we were expecting, but a memorable afternoon nonetheless. I’ll keep a keen eye out for the next event, one can never have too much inspiration. Over to you, Instagram…

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  • ABOUT US

    Ogilvy Public Relations drives influence at scale to effect change.

    We believe that to deliver commercial value and demonstrable change, we need to drive influence at an ever increasing scale. That means we encourage bigger, simple thinking to drive better results, by fostering a culture of permissive creativity, aggressive curiosity and smart collaboration.

    Ogilvy Public Relations/London is PRCA Large Consultancy of the Year 2013 + 2014

    Ogilvy Public Relations is the Holmes Report 2014 EAME Agency of the Year

    Ogilvy Public Relations is No1 in the Holmes Report 2013 + 2014 Global Creative Index

    OgilvyPR_Logos

     

    FOLLOW US: @OgilvyPRLondon

    INSTAGRAM US AT: OgilvyPRLondon

    VINE US AT: Ogilvy PR London

     

  • WHAT WE DO

    Our core offerings include:

    • BRAND MARKETING
    • MEDIA RELATIONS
    • SOCIAL MEDIA
    • B2B COMMUNICATIONS
    • INFLUENCER RELATIONS
    • CORPORATE REPUTATION
    • STRATEGY+ PLANNING
    • CONTENT CREATION
  • CONTACT US

    OGILVY PR LONDON
    Sea Containers, 18 Upper Ground, London, SE1 9RQ
    T: +44 (0) 20 3193 3000
    E: info@ogilvyprlondon.com

    For all new business enquiries, please contact:
    E: A.burns@ogilvy.com
    T: +44 (0) 7973673074

  • DIRECTIONS

    By Bike: 
    Dock your Bike at Milroy Walk, a 3 minute walk from Sea Containers
    By Tube:
    The nearest tube is Southwark (Jubilee Line), an 8 minute walk from Sea Containers. Alternatively Waterloo (Jubilee, Northern, Bakerloo & Waterloo & City) is 15 minutes walk.
    By Car:
    There is limited car parking near Sea Containers, if you wish to arrive by car please let us know.
    By Bus:
    There are many bus routes that operate around Sea Containers. We advise either using Google Maps or Transport For London’s journey planner to find the best route from your start point to our office.
    By Plane:
    London City Airport is only 40 minutes away via the Jubilee line and DLR (change at Poplar). Other major airports within one hour from Canary Whard are Heathrow and Gatwick.

    WORK FOR US

    Been tempted by what you’ve seen and want to be part of one of our world-class practices? To find out more on current opportunities please click here or send your CV and covering letter to Sara.Walpole@ogilvy.com