Led by its top-ranked Gnome Experiment effort for Kern & Sohn, which showcased the precise nature of Kern scales by inviting scientists from around the world to take part in the project. The Gnome Experiment was the most awarded PR campaign globally of 2013. Campaigns for Google and chocolatier Beyond Dark also helped to push Ogilvy PR to the top of the EMEA Index.
Now in its second year, the Creative Index analyses entries and winners from more than 25 PR award programmes from around the world, over a 12 month period, using the 2013 Cannes Lions as a cut-off point. Scores were weighted according to a Holmes Report formula that placed particular emphasis on Best of Show winners.
Stuart Smith, CEO Ogilvy PR EAME said:
“Topping the Holmes Report PR Creativity Index in EAME is great recognition for everyone in the network and reflects the trust clients place in us to experiment with innovative and edgy campaign platforms which are social-by-design and has real-time, entertaining content at its centre.”
Ogilvy PR also topped the overall Global Creative Index, the agency placed two other campaigns within the top 15: ‘IBM’s Mr Bao’ in China, and campaign for DuPont from the US.
Notes to Editors:
Top 12 overall agencies