LONDON – 11 February 2014, Global pharmaceutical, chemical and life science company Merck has chosen Ogilvy Public Relations as its preferred global communications partner following a competitive pitch process.
Merck, headquartered in Darmstadt, Germany, reported €11.2bn revenues in 2012 and has 38,000 employees in 66 countries worldwide. It is the world’s oldest pharmaceutical company, celebrating its 350th anniversary in 2018.
Ulrich Bock, global country coordinator for Merck, said:
“Ogilvy Public Relations has excellent corporate communications experience and was the standout agency from our long list.
“Merck’s success is built on innovation and entrepreneurialism and Ogilvy’s understanding of Merck was vividly demonstrated through the creative ideas the team presented.”
The Ogilvy team will be led jointly from Boston (USA) by Feinstein Kean HealthCare and Ogilvy PR London. Feinstein Kean Healthcare is a specialized strategy and communications firm that works with leading innovators in healthcare and life sciences, and is a closely integrated part of the Ogilvy worldwide network.
Stuart Smith, Global MD Corporate Practice & CEO EAME for Ogilvy PR, led the pitch and said:
“We are delighted to be appointed by Merck in this very exciting opportunity.
“It reflects our expertise in modern, integrated and creative corporate communications. We place emphasis on the development of strong campaign platforms activated across all audiences using all relevant channels.
We are already identifying areas where we can support Merck’s teams around the world and look forward to cementing the partnership as we work closely together.”
Notes to Editors:
About Ogilvy Public Relations:
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2013, for the second consecutive year, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report.
Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
Merck is a leading pharmaceutical, chemical and life science company with total revenues of € 11.2 billion in 2012, a history that began in 1668, and a future shaped by approx. 38,000 employees in 66 countries. Its success is characterized by innovations from entrepreneurial employees. Merck’s operating activities come under the umbrella of Merck KGaA, in which the Merck family holds an approximately 70% interest and free shareholders own the remaining approximately 30%. In 1917 the U.S. subsidiary Merck & Co. was expropriated and has been an independent company ever since.
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