LONDON 26 November 2013 – Ogilvy Public Relations/London announced today that it has secured a project to help the United Nations drive forward international action on climate change.
The campaign, which will involve agency teams in the United States and Poland, is to support the UN’s Momentum for Change campaign as part of the UN Climate Change Conference in Warsaw in November.
Ogilvy PR has previously worked with the UN on climate change campaigns and won a competitive brief due to its compelling mix of PR and sustainability expertise, global reach and track record of work on sustainability issues.
The Ogilvy PR team will be led from London by Adam Powell and Kathleen Enright with a team of corporate communications experts to work on media strategy and engagement plus sustainability specialists from OgilvyEarth to help optimise messaging and tone.
As part of the campaign, Ogilvy PR is working to promote Momentum for Change’s Lighthouse Activities, an annual shortlist of the most inspiring activities currently working to mitigate or promote adaption to climate change to be unveiled at the conference in Warsaw.
All of the activities are designed to address climate change, while also ensuring they have a positive impact on people’s lives. It is part of a broader campaign to galvanise action in civil society, business and government to act on climate change and push for a strong global climate change agreement in 2015.
Luis Davila, Programme Officer, United Nations Climate Change secretariat said:
“A PR team with sustainability experts embedded in it was a very compelling proposition for this brief. It is unusual to find communicators who really understand the challenges and opportunities of sustainability and climate change. We are excited to be working with Ogilvy Public Relations on this important campaign.”
Adam Powell, director of Ogilvy’s corporate and public affairs practice, said:
“This is a prestigious account to win and reflects the calibre of our unique mix of communications expertise and sustainability insights allied to our global network. Every PR consultancy dreams of working for a client like the United Nations on an issue such as global climate change. At Ogilvy we are lucky to do it.”
Kathleen Enright, head of OgilvyEarth in the UK, said:
“Momentum for Change and the Lighthouse Activities have the potential to change how people see climate change action and inspire change. It really fits with the values not only of OgilvyEarth but also the wider team here. We are really excited to have won this brief and to do our bit to make the Warsaw climate talks a success.”
The competitive pitch was briefed out in August and Ogilvy PR was selected and started work in September.
For further information about this press release please contact:
Sustainability Analyst, OgilvyEarth / Ogilvy Public Relations
+44 207 309 1066
About Momentum for Change:
Momentum for Change aims to create a public platform that raises awareness about concrete mitigation and adaptation actions being implemented by a wide range of stakeholders at regional, national, or local level.
Momentum for Change seeks to demonstrate the multiple benefits of addressing climate change and to transform misperceptions surrounding taking action on climate change.
About the UNFCCC:
With 195 Parties, the United Nations Framework Convention on Climate Change (UNFCCC) has near universal membership and is the parent treaty of the 1997 Kyoto Protocol. The Kyoto Protocol has been ratified by 192 of the UNFCCC Parties. For the first commitment period of the Kyoto Protocol, 37 States, consisting of highly industrialized countries and countries undergoing the process of transition to a market economy, have legally binding emission limitation and reduction commitments. In Doha in 2012, the Conference of the Parties serving as the meeting of the Parties to the Kyoto Protocol adopted an amendment to the Kyoto Protocol, which establishes the second commitment period under the Protocol. The ultimate objective of both treaties is to stabilize greenhouse gas concentrations in the atmosphere at a level that will prevent dangerous human interference with the climate system.
About Ogilvy Public Relations:
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.