Last week was the annual T3 Awards, also known as the Technology Oscars. I was there for Ogilvy at the Grand Connaught Rooms in Holborn. In attendance were some of the biggest consumer brands including Amazon, Google, Fitbit and BMW.
BBC Presenter, Richard Bacon was the main awards host. Looking crisp and charming in his suit, he took over effortlessly from the over-rehearsed speeches of the parent company execs and completely engaged the whole venue. Richard did a fantastic job of poking fun at the technology industry from the flop that was Google Glass, to the obsolete Nokia. He also put in a great joke about how nobody needed devices for virtual reality, as red wine could do a good enough job. As you’d expect from any awards host, Richard was by far the best speaker of the evening. I must say, I was particularly pleased when I tweeted Richard my compliments and he responded with a very gentlemanly ‘Thank you!’
The greatest surprise of the evening was that Apple attended! For the global brand, who doesn’t do PR or attend awards evenings – Apple came to collect their multiple T3 awards! There was no speech mind you and definitely no award picture taken, but I was there to witness Apple actually pick up their own awards. What was less of a surprise was that Apple took a good haul of the awards, winning Gadget of the Year, Wearable of the Year, Tablet of the Year and Brand of the Year. The only award they didn’t take was Phone of the Year, which was snapped up by the Samsung Galaxy S6 Edge. Other enviable awards were Car of the Year won by the BMW i8 and Technology Personality of the Year given to BBC Click’s Spencer Kelly.
…and my own little stories for the evening? Wedged between Sky Swipe presenter Gemma Morris and Sun consumer editor Dan Jones, I had plenty of entertainment. Sitting on a table of journalists I blended in quite well, so well that most people just thought I was one of the technology editors that hadn’t turned up, it also didn’t help that I had the same hair style as her picture in the awards brochure. But despite having to clarify my identity several times an hour, I got some lovely snaps throughout the evening and finished up having a great boogie at the Sway after party.
The evening was filmed by Sky’s weekly gadget show Swipe, so you can check out how the evening went for yourself!http://news.sky.com/story/1554681/apple-and-samsung-big-winners-at-t3-tech-awards
Sabrina Johnson, Account Executive – Ogilvy PR