Tuesday,June 27 2017
News
Ogilvy at the Technology Oscars - T3 Awards 2015

Last week was the annual T3 Awards, also known as the Technology Oscars.  I was there for Ogilvy at the Grand Connaught Rooms in Holborn. In attendance were some of the biggest consumer brands including Amazon, Google, Fitbit and BMW.

BBC Presenter, Richard Bacon was the main awards host. Looking crisp and charming in his suit, he took over effortlessly from the over-rehearsed speeches of the parent company execs and completely engaged the whole venue. Richard did a fantastic job of poking fun at the technology industry from the flop that was Google Glass, to the obsolete Nokia. He also put in a great joke about how nobody needed devices for virtual reality, as red wine could do a good enough job. As you’d expect from any awards host, Richard was by far the best speaker of the evening. I must say, I was particularly pleased when I tweeted Richard my compliments and he responded with a very gentlemanly ‘Thank you!’

The greatest surprise of the evening was that Apple attended! For the global brand, who doesn’t do PR or attend awards evenings – Apple came to collect their multiple T3 awards! There was no speech mind you and definitely no award picture taken, but I was there to witness Apple actually pick up their own awards. What was less of a surprise was that Apple took a good haul of the awards, winning Gadget of the Year, Wearable of the Year, Tablet of the Year and Brand of the Year. The only award they didn’t take was Phone of the Year, which was snapped up by the Samsung Galaxy S6 Edge. Other enviable awards were Car of the Year won by the BMW i8 and Technology Personality of the Year given to BBC Click’s Spencer Kelly.

…and my own little stories for the evening? Wedged between Sky Swipe presenter Gemma Morris and Sun consumer editor Dan Jones, I had plenty of entertainment.  Sitting on a table of journalists I blended in quite well, so well that most people just thought I was one of the technology editors that hadn’t turned up, it also didn’t help that I had the same hair style as her picture in the awards brochure. But despite having to clarify my identity several times an hour, I got some lovely snaps throughout the evening and finished up having a great boogie at the Sway after party.

me and sky's gemma morrisThe evening was filmed by Sky’s weekly gadget show Swipe, so you can check out how the evening went for yourself!http://news.sky.com/story/1554681/apple-and-samsung-big-winners-at-t3-tech-awards

Sabrina Johnson, Account Executive – Ogilvy PR

@sabrinajohnson / linkd.in/sabrinaj

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    Ogilvy Public Relations drives influence at scale to effect change.

    We believe that to deliver commercial value and demonstrable change, we need to drive influence at an ever increasing scale. That means we encourage bigger, simple thinking to drive better results, by fostering a culture of permissive creativity, aggressive curiosity and smart collaboration.

    Ogilvy Public Relations/London is PRCA Large Consultancy of the Year 2013 + 2014

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    For all new business enquiries, please contact:
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  • ABOUT US

    Ogilvy Public Relations drives influence at scale to effect change.

    We believe that to deliver commercial value and demonstrable change, we need to drive influence at an ever increasing scale. That means we encourage bigger, simple thinking to drive better results, by fostering a culture of permissive creativity, aggressive curiosity and smart collaboration.

    Ogilvy Public Relations/London is PRCA Large Consultancy of the Year 2013 + 2014

    Ogilvy Public Relations is the Holmes Report 2014 EAME Agency of the Year

    Ogilvy Public Relations is No1 in the Holmes Report 2013 + 2014 Global Creative Index

    OgilvyPR_Logos

     

    FOLLOW US: @OgilvyPRLondon

    INSTAGRAM US AT: OgilvyPRLondon

    VINE US AT: Ogilvy PR London

     

  • WHAT WE DO

    Our core offerings include:

    • BRAND MARKETING
    • MEDIA RELATIONS
    • SOCIAL MEDIA
    • B2B COMMUNICATIONS
    • INFLUENCER RELATIONS
    • CORPORATE REPUTATION
    • STRATEGY+ PLANNING
    • CONTENT CREATION
  • CONTACT US

    OGILVY PR LONDON
    Sea Containers, 18 Upper Ground, London, SE1 9RQ
    T: +44 (0) 20 3193 3000
    E: info@ogilvyprlondon.com

    For all new business enquiries, please contact:
    E: A.burns@ogilvy.com
    T: +44 (0) 7973673074

  • DIRECTIONS

    By Bike: 
    Dock your Bike at Milroy Walk, a 3 minute walk from Sea Containers
    By Tube:
    The nearest tube is Southwark (Jubilee Line), an 8 minute walk from Sea Containers. Alternatively Waterloo (Jubilee, Northern, Bakerloo & Waterloo & City) is 15 minutes walk.
    By Car:
    There is limited car parking near Sea Containers, if you wish to arrive by car please let us know.
    By Bus:
    There are many bus routes that operate around Sea Containers. We advise either using Google Maps or Transport For London’s journey planner to find the best route from your start point to our office.
    By Plane:
    London City Airport is only 40 minutes away via the Jubilee line and DLR (change at Poplar). Other major airports within one hour from Canary Whard are Heathrow and Gatwick.

    WORK FOR US

    Been tempted by what you’ve seen and want to be part of one of our world-class practices? To find out more on current opportunities please click here or send your CV and covering letter to Sara.Walpole@ogilvy.com