On Mon 8th Sept our team of video producers and the OPR content team worked with a traditional Indian artist to create a time-lapse video of the making of a Rangoli artwork for a client to use across social media in celebration of Diwali next month.
Rangoli is a folk art from India in which brightly coloured designs are created at the entrances to buildings to bring luck and celebrate special occasions including Diwali, Onam, Pongal, weddings and celebrations. They represent sacred welcoming areas for the Hindu deities.
The design created and installed in our lobby was made over 6 hours from a combination of coloured rice, semolina and glitter. The entire process will be condensed down to a 90 second Diwali greeting video.
If you’re interested in hearing more about this or other creative the Ogilvy PR content team produce then please get in touch with Janine Smith @instant_j9 firstname.lastname@example.org