Last week a group of Ogilvy PR London went to the Digital Revolution Exhibition at the Barbican Centre.
Digital Revolution is the most comprehensive presentation of digital creativity ever to be staged in the UK.
This immersive and interactive exhibition brought together for the first time a range of artists, filmmakers, architects, designers, musicians and game developers, all pushing the boundaries of their fields using digital media. It also looked at the dynamic developments in the areas of creative coding and DIY culture and the exciting creative possibilities offered by augmented reality, artificial intelligence, wearable technologies and 3-D printing.
Some of the commissions included Google’s DevArt, an installation by global music artist and entrepreneur will.i.am,Yuri Suzuki, Pasha Shapiro and Ernst Weber and works by artists Umbrellium,Universal Everything, Minimaforms (Theodore and Stephen Spyropoulos) and Susan Kare (Mac Paint designer). We experienced Oscar-winning visual effects behind Christopher Nolan’s Inception and Alfonso Cuarón’s Gravity to learn how these were created. And, we also went back in time to play classic video games like Pacman and Space Invaders.
This is what some of our team had to say:
“I had a great time at Digital Revolution. I found it very interesting to learn more about the digital field. I think that the “Gravity” production section was really interesting – you can see all the creative CGI processes like 3D modelling, animation, integration of the environment and integration of the character’s face on the astronaut model. It’s cool to meet the clever people and the hard work that is behind a successful movie.” (Fran Costa, Junior Designer)
“I thought it was exciting to see how far we’ve come in such a short space of time…from realizing I have a collection of museum pieces at home in the form of Game and Watch, to seeing my friend’s website exhibited and having my wish for a glass of wine broadcast to the whole room via a digital butterfly that understood my speech. I feel lucky!” (Janine Smith, Creative Director)
“I really liked the entire exhibition – what was fascinating is the fact that all this didn’t happen a long time ago. I thought more than once while passing by an 8-bit Super Mario or Pac Man that this was current technology just 20 years ago. My two favorite pieces were the instant ASCII Camera which printed your face on a receipt for you to take home, and the digital laser room (or Umbrellium) where you could interact with different lasers and move them around and create different shapes.” (Jo Schuemann, Digital Art Director)
‘From the first Apple laptop to Lady Gaga’s dress to an interactive flying machine – a must see!’ (Andrew Barratt, Account Executive)
“I was eaten alive by digital crows before being transformed into a satanic, winged creature.” (Luke Bristow, Account Executive)
“It really makes you re-assess how far we’ve come in such a short space of time. How big did people’s offices use to be with the size of some of that dinosaur equipment!? The exhibition opens your eyes up to digital content and how you can drive constant innovations and interactivity, but reminds you that some of the oldies are still definitely goodies and drive huge engagement and talk appeal.” (Victoria Newlands, Account Director)