Thursday,August 17 2017
News
Digital Revolution for Ogilvy PR London

Last week a group of Ogilvy PR London went to the Digital Revolution Exhibition at the Barbican Centre.

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Digital Revolution is the most comprehensive presentation of digital creativity ever to be staged in the UK.

This immersive and interactive exhibition brought together for the first time a range of artists, filmmakers, architects, designers, musicians and game developers, all pushing the boundaries of their fields using digital media. It also looked at the dynamic developments in the areas of creative coding and DIY culture and the exciting creative possibilities offered by augmented reality, artificial intelligence, wearable technologies and 3-D printing.

Some of the commissions included Google’s DevArt, an installation by global music artist and entrepreneur will.i.am,Yuri Suzuki, Pasha Shapiro and Ernst Weber and works by artists Umbrellium,Universal Everything, Minimaforms (Theodore and Stephen Spyropoulos) and Susan Kare (Mac Paint designer). We experienced Oscar-winning visual effects behind Christopher Nolan’s Inception and Alfonso Cuarón’s Gravity to learn how these were created. And, we also went back in time to play classic video games like Pacman and Space Invaders.

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This is what some of our team had to say:

“I had a great time at Digital Revolution. I found it very interesting to learn more about the digital field. I think that the “Gravity” production section was really interesting – you can see all the creative CGI processes like 3D modelling, animation, integration of the environment and integration of the character’s face on the astronaut model. It’s cool to meet the clever people and the hard work that is behind a successful movie.” (Fran Costa, Junior Designer)

“I thought it was exciting to see how far we’ve come in such a short space of time…from realizing I have a collection of museum pieces at home in the form of Game and Watch, to seeing my friend’s website exhibited and having my wish for a glass of wine broadcast to the whole room via a digital butterfly that understood my speech. I feel lucky!” (Janine Smith, Creative Director)

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“I really liked the entire exhibition – what was fascinating is the fact that all this didn’t happen a long time ago. I thought more than once while passing by an 8-bit Super Mario or Pac Man that this was current technology just 20 years ago. My two favorite pieces were the instant ASCII Camera which printed your face on a receipt for you to take home, and the digital laser room (or Umbrellium) where you could interact with different lasers and move them around and create different shapes.” (Jo Schuemann, Digital Art Director)

‘From the first Apple laptop to Lady Gaga’s dress to an interactive flying machine – a must see!’ (Andrew Barratt, Account Executive)

“I was eaten alive by digital crows before being transformed into a satanic, winged creature.” (Luke Bristow, Account Executive)

“It really makes you re-assess how far we’ve come in such a short space of time. How big did people’s offices use to be with the size of some of that dinosaur equipment!? The exhibition opens your eyes up to digital content and how you can drive constant innovations and interactivity, but reminds you that some of the oldies are still definitely goodies and drive huge engagement and talk appeal.” (Victoria Newlands, Account Director)

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  • ABOUT US

    Ogilvy Public Relations drives influence at scale to effect change.

    We believe that to deliver commercial value and demonstrable change, we need to drive influence at an ever increasing scale. That means we encourage bigger, simple thinking to drive better results, by fostering a culture of permissive creativity, aggressive curiosity and smart collaboration.

    Ogilvy Public Relations/London is PRCA Large Consultancy of the Year 2013 + 2014

    Ogilvy Public Relations is the Holmes Report 2014 EAME Agency of the Year

    Ogilvy Public Relations is No1 in the Holmes Report 2013 + 2014 Global Creative Index

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    OGILVY PR LONDON
    Sea Containers, 18 Upper Ground, London, SE1 9RQ
    T: +44 (0) 20 3193 3000
    E: info@ogilvyprlondon.com

    For all new business enquiries, please contact:
    E: A.burns@ogilvy.com
    T: +44 (0) 7973673074

     
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    Our core offerings include:

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  • DIRECTIONS

    By Bike: 
    Dock your Bike at Milroy Walk, a 3 minute walk from Sea Containers
    By Tube:
    The nearest tube is Southwark (Jubilee Line), an 8 minute walk from Sea Containers. Alternatively Waterloo (Jubilee, Northern, Bakerloo & Waterloo & City) is 15 minutes walk.
    By Car:
    There is limited car parking near Sea Containers, if you wish to arrive by car please let us know.
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    Been tempted by what you’ve seen and want to be part of one of our world-class practices? To find out more on current opportunities please click here or send your CV and covering letter to Sara.Walpole@ogilvy.com
     
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  • ABOUT US

    Ogilvy Public Relations drives influence at scale to effect change.

    We believe that to deliver commercial value and demonstrable change, we need to drive influence at an ever increasing scale. That means we encourage bigger, simple thinking to drive better results, by fostering a culture of permissive creativity, aggressive curiosity and smart collaboration.

    Ogilvy Public Relations/London is PRCA Large Consultancy of the Year 2013 + 2014

    Ogilvy Public Relations is the Holmes Report 2014 EAME Agency of the Year

    Ogilvy Public Relations is No1 in the Holmes Report 2013 + 2014 Global Creative Index

    OgilvyPR_Logos

     

    FOLLOW US: @OgilvyPRLondon

    INSTAGRAM US AT: OgilvyPRLondon

    VINE US AT: Ogilvy PR London

     

  • WHAT WE DO

    Our core offerings include:

    • BRAND MARKETING
    • MEDIA RELATIONS
    • SOCIAL MEDIA
    • B2B COMMUNICATIONS
    • INFLUENCER RELATIONS
    • CORPORATE REPUTATION
    • STRATEGY+ PLANNING
    • CONTENT CREATION
  • CONTACT US

    OGILVY PR LONDON
    Sea Containers, 18 Upper Ground, London, SE1 9RQ
    T: +44 (0) 20 3193 3000
    E: info@ogilvyprlondon.com

    For all new business enquiries, please contact:
    E: A.burns@ogilvy.com
    T: +44 (0) 7973673074

  • DIRECTIONS

    By Bike: 
    Dock your Bike at Milroy Walk, a 3 minute walk from Sea Containers
    By Tube:
    The nearest tube is Southwark (Jubilee Line), an 8 minute walk from Sea Containers. Alternatively Waterloo (Jubilee, Northern, Bakerloo & Waterloo & City) is 15 minutes walk.
    By Car:
    There is limited car parking near Sea Containers, if you wish to arrive by car please let us know.
    By Bus:
    There are many bus routes that operate around Sea Containers. We advise either using Google Maps or Transport For London’s journey planner to find the best route from your start point to our office.
    By Plane:
    London City Airport is only 40 minutes away via the Jubilee line and DLR (change at Poplar). Other major airports within one hour from Canary Whard are Heathrow and Gatwick.

    WORK FOR US

    Been tempted by what you’ve seen and want to be part of one of our world-class practices? To find out more on current opportunities please click here or send your CV and covering letter to Sara.Walpole@ogilvy.com