Wednesday,April 26 2017
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"Design is thinking made visual" Saul Bass (1920 - 1966)

“Design is thinking made visual” Saul Bass (1920 – 1966)

Lesley Anderson Head of Publicity

The annual London Design Festival has just been and gone and for those that don’t know (shame on you!), it’s a series of events held in all sorts of places, that celebrate and promote our great city as the design capital of the world – and a gateway to the international creative community.

Design takes many shapes and forms and as Jony Ives once quoted “We have always thought about design as being so much more than just the way something looks. It’s the whole thing: the way something works on so many different levels…” And so this got me thinking. Do we approach creative challenges for our clients, in the same way that a designer would?

It’s our mantra at Ogilvy PR to be curious about everything around us – take a different route to work, read a publication you would never normally pick up, or just do something out of the ordinary and see where it takes you. And where better to start fuelling this curiosity, than by shaking off the shackles of your PC for a moment, stop trying to come up with an idea staring at a meeting room wall, and start observing actual objects around you and pondering the possibilities they hold beyond their everyday use. Go on, try it. Look at your pen and imagine what else it could do apart from write? Wonder what use your chair could have apart from being something to park your arse on?

Never settle for ‘well it’s a product and this is what it does, so we need to tell people about it”.  To give it mass appeal, we need to apply different layers to the product to allow us to engage with different audiences, and therein grow our storytelling footprint beyond the given.

So while the London Design Festival is over for another year, let’s continue to celebrate the great design around us and apply it to our work ongoing. Switch off your PC for 5 minutes and start thinking. There is a designer in all of us.

@_LesleyAnderson

 

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    We believe that to deliver commercial value and demonstrable change, we need to drive influence at an ever increasing scale. That means we encourage bigger, simple thinking to drive better results, by fostering a culture of permissive creativity, aggressive curiosity and smart collaboration.

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  • ABOUT US

    Ogilvy Public Relations drives influence at scale to effect change.

    We believe that to deliver commercial value and demonstrable change, we need to drive influence at an ever increasing scale. That means we encourage bigger, simple thinking to drive better results, by fostering a culture of permissive creativity, aggressive curiosity and smart collaboration.

    Ogilvy Public Relations/London is PRCA Large Consultancy of the Year 2013 + 2014

    Ogilvy Public Relations is the Holmes Report 2014 EAME Agency of the Year

    Ogilvy Public Relations is No1 in the Holmes Report 2013 + 2014 Global Creative Index

    OgilvyPR_Logos

     

    FOLLOW US: @OgilvyPRLondon

    INSTAGRAM US AT: OgilvyPRLondon

    VINE US AT: Ogilvy PR London

     

  • WHAT WE DO

    Our core offerings include:

    • BRAND MARKETING
    • MEDIA RELATIONS
    • SOCIAL MEDIA
    • B2B COMMUNICATIONS
    • INFLUENCER RELATIONS
    • CORPORATE REPUTATION
    • STRATEGY+ PLANNING
    • CONTENT CREATION
  • CONTACT US

    OGILVY PR LONDON
    Sea Containers, 18 Upper Ground, London, SE1 9RQ
    T: +44 (0) 20 3193 3000
    E: info@ogilvyprlondon.com

    For all new business enquiries, please contact:
    E: A.burns@ogilvy.com
    T: +44 (0) 7973673074

  • DIRECTIONS

    By Bike: 
    Dock your Bike at Milroy Walk, a 3 minute walk from Sea Containers
    By Tube:
    The nearest tube is Southwark (Jubilee Line), an 8 minute walk from Sea Containers. Alternatively Waterloo (Jubilee, Northern, Bakerloo & Waterloo & City) is 15 minutes walk.
    By Car:
    There is limited car parking near Sea Containers, if you wish to arrive by car please let us know.
    By Bus:
    There are many bus routes that operate around Sea Containers. We advise either using Google Maps or Transport For London’s journey planner to find the best route from your start point to our office.
    By Plane:
    London City Airport is only 40 minutes away via the Jubilee line and DLR (change at Poplar). Other major airports within one hour from Canary Whard are Heathrow and Gatwick.

    WORK FOR US

    Been tempted by what you’ve seen and want to be part of one of our world-class practices? To find out more on current opportunities please click here or send your CV and covering letter to Sara.Walpole@ogilvy.com