Monday,October 23 2017
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Brands on Mobile - Allow consumers to have fun, save money and save time.

Not all brands are stuck in the quagmires of archaic digital marketing. There are certain companies who have identified mobile technology as the future of consumer engagement and are reaping the rewards as fans engage with their innovative campaigns.

A great example of this was illustrated in Carlsberg’s #happybeertime campaign, whereby the brand took advantage of its audience’s ever-reliable mobile activity to subsequently promote themselves as a company ahead of the innovation curve and able to relate to key consumer interests.  The initiative allowed bar-goers to ‘top-up’ the happy hour at a drinking venue by Instagramming photos of themselves and hashtagging the #barname and #happybeertime. The stunt proved mutually beneficial for both the brand and the consumers; with drinks kept at half-price whilst Carlsberg-branded content trended on social media – providing both exposure and advocacy for the popular beverage brand.

Nivea’s mobile sun protection campaign is another revolutionary use of mobile-based brand engagement that highlights mobile’s ubiquity across a spectrum of audience demographics. This campaign tapped into the smart-phone omnipresence by developing an app for beach-going parents concerned with their children’s skin care. The Nivea-branded app supported a tracking device that prevented impulsive toddlers from wandering off on a busy beach and getting sunburnt. The initiative proved hugely popular among Nivea’s target demographic and positioned the brand as one of the pioneers for innovative digital marketing.

The respective successes of these campaigns further accentuates the significance of mobile-oriented marketing in our current landscape. Tomorrow’s post, the final of this 3-part series, discusses how brands and agencies should tailor their traditional strategies to ensure that they are not stuck in the residue of this dynamic and ever-evolving digital revolution.

Luke Bristow
Account Executive

 

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  • ABOUT US

    Ogilvy Public Relations drives influence at scale to effect change.

    We believe that to deliver commercial value and demonstrable change, we need to drive influence at an ever increasing scale. That means we encourage bigger, simple thinking to drive better results, by fostering a culture of permissive creativity, aggressive curiosity and smart collaboration.

    Ogilvy Public Relations/London is PRCA Large Consultancy of the Year 2013 + 2014

    Ogilvy Public Relations is the Holmes Report 2014 EAME Agency of the Year

    Ogilvy Public Relations is No1 in the Holmes Report 2013 + 2014 Global Creative Index

    OgilvyPR_Logos

     

    FOLLOW US: @OgilvyPRLondon

    INSTAGRAM US AT: OgilvyPRLondon

    VINE US AT: Ogilvy PR London

     

  • WHAT WE DO

    Our core offerings include:

    • BRAND MARKETING
    • MEDIA RELATIONS
    • SOCIAL MEDIA
    • B2B COMMUNICATIONS
    • INFLUENCER RELATIONS
    • CORPORATE REPUTATION
    • STRATEGY+ PLANNING
    • CONTENT CREATION
  • CONTACT US

    OGILVY PR LONDON
    Sea Containers, 18 Upper Ground, London, SE1 9RQ
    T: +44 (0) 20 3193 3000
    E: info@ogilvyprlondon.com

    For all new business enquiries, please contact:
    E: A.burns@ogilvy.com
    T: +44 (0) 7973673074

  • DIRECTIONS

    By Bike: 
    Dock your Bike at Milroy Walk, a 3 minute walk from Sea Containers
    By Tube:
    The nearest tube is Southwark (Jubilee Line), an 8 minute walk from Sea Containers. Alternatively Waterloo (Jubilee, Northern, Bakerloo & Waterloo & City) is 15 minutes walk.
    By Car:
    There is limited car parking near Sea Containers, if you wish to arrive by car please let us know.
    By Bus:
    There are many bus routes that operate around Sea Containers. We advise either using Google Maps or Transport For London’s journey planner to find the best route from your start point to our office.
    By Plane:
    London City Airport is only 40 minutes away via the Jubilee line and DLR (change at Poplar). Other major airports within one hour from Canary Whard are Heathrow and Gatwick.

    WORK FOR US

    Been tempted by what you’ve seen and want to be part of one of our world-class practices? To find out more on current opportunities please click here or send your CV and covering letter to Sara.Walpole@ogilvy.com