Friday,November 24 2017
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Being a Cannes newbie…’In time success will be yours’

Ricky Vazquez, Director at Ogilvy PR and now Cannes Lions winner reflects on his first time experience of the worlds biggest festival of creativity.

“I didn’t know what to expect as I packed my skinny jeans, shades and after-sun and headed over to France for my first experience of Cannes Lions. Whilst fully expecting to see bearded hipsters mingle effortlessly alongside coiffured grey haired execs, I landed with an open mind and keen anticipation of what awaited.

Day 1 and notepad in hand, I headed over to the Palais for a taste of thought provoking presentations and exceptionally strong coffee. I was drawn to 2 main themes during the week-long event. Firstly, the fostering of a winning mentality in the pursuit of success. Secondly, the development and embedding of a corporate culture centred around innovation.

In regards success, it was refreshing to hear many a senior exec talk about the importance of coping with failure in your journey. As one agency leader put it “failure – accept it, encourage and champion the experimental mind-set that’s led to it. In time, success will be yours”. Many chipped in with other ingredients not to be forgotten, including the importance of killing the “rockstar mentality” that sees success gravitate around a small group of people within the business. I would add the importance of empowering juniors within the agency, particularly in the pursuit of fresh and innovative thinking. The irony that these wise words were being vocalised by a mix of middle-aged ‘rockstars’ was not lost on me…

In this wonderful industry of ours, success is often connected to innovation. Pushing the boundaries of “normality” in the pursuit of discovery is what makes good marketers and good campaigns, great. But what steps can you take to foster a more innovative culture within your business?

There were commonalities in many of the opinions expressed, some more surprising than others. Most surprising of all was the idea of a constantly refreshed workforce.   Whilst a recruitment policy driven by a desire for churn seems at odds with common sense, there does seem to be a groundswell of supporting evidence. That said, I don’t envy the copywriter tasked with singing the praises of an uncertain future in the recruitment of new talent.

Less controversial was the importance placed on establishing an agile and collaborative mind-set, ‘despite’ and not as a consequence of your existing corporate culture. One senior figure talked about the need for these smaller teams to be measured not by the success of an idea but rather the frequency of idea development, a metric I think we will be seeing more of moving forward.

I return home with an unexpected sense of enlightenment, having listened to and spent time with some of the most interesting and insightful people in the industry. Whilst I may not agree with everything I’ve heard this week, there is little doubt that creative and innovative thinking can be nurtured if you build the right conditions for it to flourish… Whether both will be replaced by an algorithm or a ‘creative bot’ will undoubtedly be the headline theme for Cannes 2017. Bring it on!

 

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  • ABOUT US

    Ogilvy Public Relations drives influence at scale to effect change.

    We believe that to deliver commercial value and demonstrable change, we need to drive influence at an ever increasing scale. That means we encourage bigger, simple thinking to drive better results, by fostering a culture of permissive creativity, aggressive curiosity and smart collaboration.

    Ogilvy Public Relations/London is PRCA Large Consultancy of the Year 2013 + 2014

    Ogilvy Public Relations is the Holmes Report 2014 EAME Agency of the Year

    Ogilvy Public Relations is No1 in the Holmes Report 2013 + 2014 Global Creative Index

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    FOLLOW US: @OgilvyPRLondon

    INSTAGRAM US AT: OgilvyPRLondon

    VINE US AT: Ogilvy PR London

     

  • CONTACT US

    OGILVY PR LONDON
    Sea Containers, 18 Upper Ground, London, SE1 9RQ
    T: +44 (0) 20 3193 3000
    E: info@ogilvyprlondon.com

    For all new business enquiries, please contact:
    E: A.burns@ogilvy.com
    T: +44 (0) 7973673074

     
  • WHAT WE DO

    Our core offerings include:

    • BRAND MARKETING
    • MEDIA RELATIONS
    • SOCIAL MEDIA
    • B2B COMMUNICATIONS
    • INFLUENCER RELATIONS
    • CORPORATE REPUTATION
    • STRATEGY+ PLANNING
    • CONTENT CREATION

     

  • DIRECTIONS

    By Bike: 
    Dock your Bike at Milroy Walk, a 3 minute walk from Sea Containers
    By Tube:
    The nearest tube is Southwark (Jubilee Line), an 8 minute walk from Sea Containers. Alternatively Waterloo (Jubilee, Northern, Bakerloo & Waterloo & City) is 15 minutes walk.
    By Car:
    There is limited car parking near Sea Containers, if you wish to arrive by car please let us know.
    By Bus:
    There are many bus routes that operate around Sea Containers. We advise either using Google Maps or Transport For London’s journey planner to find the best route from your start point to our office.
    By Plane:
    London City Airport is only 40 minutes away via the Jubilee line and DLR (change at Poplar). Other major airports within one hour from Canary Whard are Heathrow and Gatwick.

    WORK FOR US

    Been tempted by what you’ve seen and want to be part of one of our world-class practices? To find out more on current opportunities please click here or send your CV and covering letter to Sara.Walpole@ogilvy.com
     
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  • ABOUT US

    Ogilvy Public Relations drives influence at scale to effect change.

    We believe that to deliver commercial value and demonstrable change, we need to drive influence at an ever increasing scale. That means we encourage bigger, simple thinking to drive better results, by fostering a culture of permissive creativity, aggressive curiosity and smart collaboration.

    Ogilvy Public Relations/London is PRCA Large Consultancy of the Year 2013 + 2014

    Ogilvy Public Relations is the Holmes Report 2014 EAME Agency of the Year

    Ogilvy Public Relations is No1 in the Holmes Report 2013 + 2014 Global Creative Index

    OgilvyPR_Logos

     

    FOLLOW US: @OgilvyPRLondon

    INSTAGRAM US AT: OgilvyPRLondon

    VINE US AT: Ogilvy PR London

     

  • WHAT WE DO

    Our core offerings include:

    • BRAND MARKETING
    • MEDIA RELATIONS
    • SOCIAL MEDIA
    • B2B COMMUNICATIONS
    • INFLUENCER RELATIONS
    • CORPORATE REPUTATION
    • STRATEGY+ PLANNING
    • CONTENT CREATION
  • CONTACT US

    OGILVY PR LONDON
    Sea Containers, 18 Upper Ground, London, SE1 9RQ
    T: +44 (0) 20 3193 3000
    E: info@ogilvyprlondon.com

    For all new business enquiries, please contact:
    E: A.burns@ogilvy.com
    T: +44 (0) 7973673074

  • DIRECTIONS

    By Bike: 
    Dock your Bike at Milroy Walk, a 3 minute walk from Sea Containers
    By Tube:
    The nearest tube is Southwark (Jubilee Line), an 8 minute walk from Sea Containers. Alternatively Waterloo (Jubilee, Northern, Bakerloo & Waterloo & City) is 15 minutes walk.
    By Car:
    There is limited car parking near Sea Containers, if you wish to arrive by car please let us know.
    By Bus:
    There are many bus routes that operate around Sea Containers. We advise either using Google Maps or Transport For London’s journey planner to find the best route from your start point to our office.
    By Plane:
    London City Airport is only 40 minutes away via the Jubilee line and DLR (change at Poplar). Other major airports within one hour from Canary Whard are Heathrow and Gatwick.

    WORK FOR US

    Been tempted by what you’ve seen and want to be part of one of our world-class practices? To find out more on current opportunities please click here or send your CV and covering letter to Sara.Walpole@ogilvy.com